New Technomic research highlights how c-store foodservice visits are shifting later into the day, with growing emphasis on afternoon and flexible eating occasions. While the research focuses on convenience retail, the takeaways apply just as strongly to QSR and fast-casual operators navigating today’s evolving consumer behavior.
Here are three key insights, and what they mean across foodservice formats:
1. Dayparts are blurring, and opportunity is expanding
The research continues to show growth in nontraditional foodservice occasions, particularly afternoon and in-between meal visits. For operators, this reinforces the need to think beyond rigid breakfast, lunch, and dinner frameworks.
Application: Menus should flex across dayparts, offering items that work equally well as a snack, light meal, or shareable option, driving incremental traffic without adding complexity.
2. Convenience now means “right now,” not just “close by”
Consumers are increasingly choosing foodservice options based on speed, availability, and ease, regardless of whether they’re in a c-store, QSR, or fast-casual setting. The channel matters less than the experience.
Application: Operators that streamline execution, simplify menus, and prioritize consistency are better positioned to win these quick-decision occasions throughout the day.
3. Foodservice is a growth lever, not just a support category
Foodservice continues to become a primary traffic and revenue driver, especially as competition intensifies. This trend is visible across all segments, not just convenience retail.
Application: Successful operators are treating foodservice as a strategic asset, investing in menu innovation, promotional cadence, and operational support to keep offerings relevant and compelling.
Regardless of your context, the message is clear: consumer expectations are shifting toward flexible, all-day foodservice solutions. Operators who adapt to evolving occasions, and build menus and systems designed to meet them, will be best positioned for sustainable growth.
At OLM Food Solutions, we help operators across channels design foodservice programs that perform across dayparts, occasions, and formats. Reach out and let us know how we can help.
