The 2025 Convenience Store Trends Report from Intouch Insights confirms what many of us already feel: the role of the c-store is rapidly evolving. Customers now expect fresh meals, digital engagement, and a clean, welcoming environment that rivals QSRs. For operators, these shifts bring both opportunity and challenge. The key is staying ahead of expectations while leveraging OLM’s tools, systems, and food innovations. Here’s how to apply the six major trends:
1. Made-to-order (MTO) Goes Mainstream
C-stores are increasingly viewed as food destinations. Speed and consistency are critical, so train staff for reliable execution.
OLM Advantage: Our menu mix allows customizable, craveable meals that are simple to execute.
2. Value Parity with QSRs
Customers compare c-store meals directly to fast food. Use bundle pricing and review competitors’ rates regularly.
OLM Advantage: Flexible meal bundles help you compete on value while protecting margins.
3. Loyalty as an Engine
Many loyalty programs are underutilized. Train staff to mention them and personalize offers to drive repeat visits.
OLM Advantage: Pairing OLM promotions with your loyalty platform builds stronger customer connections.
4. Retail Media Turns Screens into Sales-Generating Machines
Digital ads influence purchases when timed right. Promote hot food at peak hours and keep content fresh.
OLM Advantage: OLM provides ready-to-use creative assets to drive impulse buys.
5. EV Charging Drives Incremental Visits
Charging customers linger longer, offering upsell potential. Highlight food near charging areas and offer Wi-Fi.
OLM Advantage: Hot meals turn charging time into profitable sales opportunities.
6. Clean Stores, Trusted Food
Cleanliness directly impacts food perception. Audit regularly and train staff on quick clean-ups.
OLM Advantage: Our brands reinforce food safety standards to build trust and protect your reputation.
The c-store of tomorrow is about much more than selling fuel and packaged goods. By leaning into foodservice, embracing technology, and delivering a clean, welcoming environment, operators can meet rising expectations while growing share of stomach. OLM is here to help you navigate these shifts and keep your store positioned as a food destination of choice. Let us know how we can help!
