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Last Updated and Effective Date: October 17, 2023
Privacy Policy
This Privacy Policy describes how Performance Food Group, Inc. and its subsidiaries (“we” or “us”) use, disclose, and process consumers’ (“you” and “your”) Personal Information (defined below). Your continued use of our website means that you understand and accept the terms of this Privacy Policy. We reserve the right to change this Privacy Policy at any time. If we change our Privacy Policy, we will post an updated version on this website. Please check back periodically to see if our Privacy Policy has been updated. Updates to the Privacy Policy will be referenced by the “Last Updated and Effective Date” date shown above.
1.Definitions .*
“Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular person or household. “Personal Information” does not include: (i) publicly available information or lawfully obtained, truthful information that is a matter of public concern; or (ii) information that is deidentified or aggregate information.
“Sensitive Personal Information” means Personal Information that reveals information such as: (a) social security, driver’s license, state identification card, or passport number; (b) account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; (c) precise geolocation; (d) racial or ethnic origin, religious or philosophical beliefs, or union membership; (e) the contents of an mail, email, and text messages unless we are the intended recipient of the communication; (f) genetic data; (g) information about a known child, (h) mental or physical condition or diagnosis, (i) sex life or sexual orientation, (j) status as transgender or nonbinary, (k) status as a victim of crime, (l) citizenship or immigration status, and (m)biometric information for the purpose of uniquely identifying an individual. Sensitive Personal Information that is publicly available is not considered Sensitive Personal Information or Personal Information.
* Please note that various jurisdictions may use different terms. For example, some jurisdictions use the terms “personal data” or “sensitive personal data”.
2.Information We Collect,How We Collect it, and Why.
Set forth below are the categories of Personal Information we collect and that have collected in the preceding 12 months, the categories of sources from which the Personal Information was collected and the business or commercial purpose for such collection. Please note that we may not collect all of the Personal Information referenced below regarding you and we may not use the Personal Information that we collect from you for all of the purposes that are listed.
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Category of Personal Information |
What We Collect |
Categories of Sources from Which We Collet Personal Information |
Purposes for Collection / Use |
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PERSONAL INFORMATION |
|||
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Identifiers |
Name Alias Title User ID Email address Postal address Phone number Signature Driver’s license or state ID card number IP address |
Directly from you Cookies, beacons, pixels and related technology* From our partners From third-party brokers
|
To fulfill orders and deliver your purchases To provide you with appropriate marketing information, product recommendations, and other updates To administer and improve our website and apps, set default options, and provide you with a better shopping experience To show you relevant ads while you are browsing the internet or using social media To contact you in order to obtain information about your product preferences and how we can improve our products, services, business, website, and apps To detect and prevent fraud against you and/or us To identify and contact potential job candidates for recruitment purposes
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|
Protected Characteristics |
Date of birth Note: Age over a certain age (e.g.,40 years old) is considered a protected characteristic in some jurisdictions |
Directly from you
|
To fulfill orders and provide refunds To detect and prevent fraud against you and/or us To comply with applicable laws regarding the sale of age-restricted products |
|
Payment Information |
Credit card information (token information only) Debit card information |
Directly from you From our partners |
To fulfill orders and provide refunds To detect and prevent fraud against you and/or us |
|
Commercial Information |
Purchase history Products or services purchased, obtained or considered Other purchasing or consuming histories or tendencies |
Directly from you Cookies, beacons, pixels and related technology Our Service Providers** |
To fulfill orders and deliver your purchases To provide you with appropriate marketing information, product recommendations, and other updates To show you relevant ads while you are browsing the internet or using social media To contact you to obtain information about your product preferences and how we can improve our products, services, business, website, and apps To detect and prevent fraud against you and/or us To improve our website and apps, set default options, and provide you with a better shopping and website experience |
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Internet or Other Electronic Network Activity Information
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Browsing History Search history Information regarding your interactions with our website, apps and advertisement Geolocation data inferred from your IP address Email communication preferences |
Cookies, beacons, pixels and related technology Our Service Providers
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To make it easier for you to log into our website and apps To deliver products to you To provide you with appropriate marketing information, product recommendations, and other updates To how you relevant ads while you are browsing the internet or using social media To administer and improve our website and apps, set default options, and provide you with a better shopping experience To protect the security of our website and apps To detect and prevent fraud against you and/or us |
|
Employment Information |
Job title Employment history Professional credentials Related Information |
From third-party brokers
|
To identify potential job candidates for recruitment purposes |
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Education Information |
Degrees and certification information |
From third-party brokers
|
To identify potential job candidates for recruitment purposes |
|
Geolocation Data |
Your IP address Your zip code |
Directly from you Cookies, beacons, pixels and related technology |
To make it easier for you to log into our website and apps To provide you with appropriate products, recommendations, and updates To show you relevant ads while you are browsing the internet or using social media To administer and improve our website and apps, set default options, and provide you with a better shopping experience To protect the security of our website and apps To detect and prevent fraud against you and/or us |
|
Inferences |
Potential interest in our products or services |
Directly from you Cookies, beacons, pixels and related technology |
To provide you with appropriate marketing information, product recommendations, and other updates To show you relevant ads while you are browsing the internet or using social media |
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SENSITIVE PERSONAL INFORMATION |
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Sensitive Personal Identifiers |
Your driver’s license or state ID card number |
Directly from you |
Fulfill orders and deliver your purchases Detect and prevent fraud against you and/or us |
*SeeSection 3, below.
** Some jurisdictions refer to service providers as processors or data processors.
3.Cookies and Other Technology.
As noted above, we use cookies and other related technologies. A brief explanation is set forth below.
If you do not want cookies placed on your device when browsing our sites, you can disable them. You can set your browser to notify you when you receive cookies, and to block them. These settings are typically found in the ‘Options’ or ‘Preferences’ menu of your internet browser. For more information on how to change your browser settings, click on the ‘Help’ section of your Internet browser. Please be aware that if Cookies are disabled or removed, all features of our sites may not operate as intended.
Our Sites may also collect information through tracking pixels. A tracking pixel is a transparent graphic image (usually 1 pixel x 1 pixel or Javascript tag) that is placed on a web page and, in combination with a cookie, allows us to collect information regarding the use of the page of the site that contains the tracking pixel. We may use tracking pixels to trigger ads on participating websites based on activity tracked from the browser on a device used to visit our Sites.
Other entities may have access to some of this information.
4.How We Disclose Personal Information to Our Service Providers and Contractors .
We disclose Personal Information to our service providers or contractors, which are entities that use your Personal Information for own purposes only, for the reasons set forth below. Please note that we may not disclose all of the Personal Information regarding you to service providers or contractors for the purposes set forth below.
The following chart sets forth the categories of Personal Information we have disclosed to our service providers for a business purpose over the past 12 months.
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Categories of Personal Information that We Disclose |
Business Purposes for the Disclosure of Personal Information |
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PERSONAL INFORMATION |
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Identifiers |
Auditing of Ad Impression Security and Fraud Detection Functionality & Debugging Short-Term / Transient Use Services on Our Behalf Advertising and Marketing Services Research & Development Quality Control & Improvement of Products and Services |
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Protected Characteristics |
Services on Our Behalf Advertising and Marketing Services Research & Development |
|
Commercial Information |
Auditing of Ad Impression Short-Term / Transient Use Services on Our Behalf Advertising and Marketing Services Research & Development Quality Control & Improvement of Products and Services |
|
Internet Information |
Auditing of Ad Impression Security and Fraud Detection Functionality & Debugging Short-Term / Transient Use Services on Our Behalf Advertising and Marketing Services Research & Development Quality Control & Improvement of Products and Services |
|
Geolocation Data |
Security and Fraud Detection Functionality & Debugging Services on Our Behalf Advertising and Marketing Services Research & Development Quality Control & Improvement of Products and Services |
|
Payment Information |
Services on Our Behalf
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As Necessary: We may also disclose Personal Information, as necessary: (a) to comply with any legal process; (b) to respond to requests from public and government authorities; (c) to enforce our terms and conditions; (d) to protect our operations and protect our rights, privacy, safety or property, and/or that of you or others; and (e) to allow us to pursue available remedies or limit the damages that we may sustain. We may also use Personal Information in connection with or during negotiation of any reorganization, acquisition, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).
We only use Sensitive Personal Information for purposes disclosed herein.We do not use or disclose Sensitive Personal Information for purposes other than those specified herein.
5.Personal Information We Sell and/or Share for Targeted Advertising.
We do not “sell” your Personal Information as that term is commonly understood (i.e., selling your Personal Information in exchange for money). However, we may disclose Personal Information to certain third parties under circumstances that may constitute a sale of that information under some laws. For example, disclosure of your Personal Information to another party who can use it for its own purposes can be deemed a sale under certain laws. In addition, some of our technology providers, such as our third-party data analytics partners like Google Analytics or Meta Pixel, may have access to your data for their own benefit, which may be considered a sale under certain state laws.
We may also share certain Personal Information for purposes of cross-context behavioral advertising (targeted advertising).
The chart below describes the Personal Information we have sold (under this broader definition) or shared (for targeted advertising) in the past 12 months, the categories of third parties to which we have sold or shared the information, and the applicable business purpose. Please note that we may not disclose all of the Personal Information regarding you to these entities.
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Category of Personal Information |
Categories of Third Parties |
Business Purpose |
|
Identifiers |
Our suppliers Data analytics providers Third-party advertising partners Third parties for marketing purposes |
To optimize our website, services, and advertising To show you relevant ads while you are browsing the internet or using social media To develop insight into and improve the efficiency of our distribution chain |
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Protected Characteristics |
Data analytics providers Third-party advertising partners Third parties for marketing purposes |
To optimize our website, services, and advertising To show you relevant ads while you are browsing the internet or using social media |
|
Commercial Information |
Data analytics providers Third-party advertising partners Third parties for marketing purposes |
To optimize our website, services, and advertising To improve our website and apps, set default options, and provide you with a better shopping and website experience To show you relevant ads while you are browsing the internet or using social media To develop insight into and improve the efficiency of our distribution chain |
|
Internet or Other Electronic Network Activity Information
|
Data analytics providers Third-party advertising partners Third parties for marketing purposes |
To optimize our website, services, and advertising To improve our website and apps, set default options, and provide you with a better shopping and website experience To show you relevant ads while you are browsing the internet or using social media |
|
Geolocation Data |
Data analytics providers Third-party advertising partners Third parties for marketing purposes |
To optimizing our website, services, and advertising To improve our website and apps, set default options, and provide you with a better shopping and website experience To show you relevant ads while you are browsing the internet or using social media |
We use third party cookies to collect information for analytics purposes and to place targeted advertisements.
We use third party advertising companies to place ads. We do this by allowing our advertising and social media partners to place their cookies on a browser of an individual who visits our sites. The data received by our third party advertising and social media partners allows them to measure the effectiveness of such advertising and to provide advertisements on other websites about our services which are tailored to your interests.
As noted, we use Google Analytics to ensure website functionality and improve our website and services. This software may record information such as your IP address, location, age and gender, browser type and language, operating system, access time, duration of visit, pages you view within our website, search terms you enter and other actions you take while visiting us, the pages you view immediately before and after you access the services, how often you use our Services, aggregated usage and performance data, app errors and debugging information. Google Analytics is owned and controlled by Google LLC. Data collected by Google is subject to its privacy policy. To learn how Google uses data related to website analytics, please click here [Link: https://policies.google.com/technologies/partner-sites]. You may opt-out of having your activity on our website made available to Google Analytics by installing the Google Analytics browser add-on, available here [Link: https://tools.google.com/dlpage/gaoptout].
As further noted, we use Meta Pixel. Meta Pixel is a piece of code on your website that can help us better understand the effectiveness of our advertising and the actions people take on our sites, like visiting a page or adding an item to their cart. We may also be able to see when customers take an action after seeing our ad on Meta platforms, such as Facebook and Instagram, which can help us with retargeting.
We do not have actual knowledge that we sell or share the Personal Information of consumers under 16 years of age .
6.Our Retention Policy
We will retain each category of your Personal Information identified above for an amount of time that is reasonably necessary for us to use the information for the purposes disclosed herein and for any other permitted purposes, including retention of Personal Information pursuant to any applicable contract, law or regulation. To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your Personal Information and whether we can achieve those purposes through other means, and the applicable legal requirements.
7.Children.
We do not direct our websites or applications to children under thirteen (13) years of age. We do not knowingly collect information from persons under 13 years of age or provide any personal information from such persons to any third party for any reason whatsoever. We do not allow persons known to be under 13 years of age to receive direct marketing communications from us. No information should be submitted to our websites or applications by persons under 13 years of age. When appropriate, we may ask you to indicate your date of birth to verify compliance with the age requirements set forth herein.
8.Your Rights if You Are a Resident of California.
California residents may exercise certain privacy rights pursuant to the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2023, and related regulations. Your right to submit certain requests as a California resident are described below. Please note that these rights are subject to certain exceptions and certain of these rights are subject to verification mechanisms.
When you make a request to know, delete and/or correct, to help protect your privacy and maintain security, we will take steps to verify your identity. Our verification procedure may differ depending on whether you have an account with us or not and the request you are making. The following generally describes the verification processes we use:
If there is no reasonable method by which we can verify your identity, we will state so in response to a request to know or delete Personal Information, including an explanation of why we have no reasonable method to verify your identity.
If you use an authorized agent to submit a request to know, delete or correct, we may require the authorized agent to provide proof that you gave the agent signed permission to submit the request. We may also require you to do either of the following: (a) verify your own identity directly with us; or (b) directly confirm with us that you provided the authorized agent permission to submit the request. This requirement does not apply if you have provided the authorized agent with power of attorney pursuant to California Probate Code sections 4121 to 4130.
We will respond to requests to know, requests to delete and / or delete no later than 45 calendar days. If we cannot verify your request within 45 days, we may deny your request. If necessary, we may take up to an additional 45 days to respond to your request but in such an event will provide you a notice and an explanation of the reason that we will take more than 45 days to respond to your request.
Regarding your rights to opt-out of the sale and sharing of Personal Information and to limit the use of your Personal Information, in addition to the links above, you can also exercise your right to opt-out by using a browser that supports an opt-out preference signal (also known as a Global Privacy Control (GPC)). If you choose to use this signal, you will need to turn it on for each browser you use.
9.Your Rights If You Are a Resident of Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Florida or Montana .
If you are a resident of Colorado, Connecticut, Utah, Virginia, Texas, Oregon, Florida, or Montana, (except as noted below), you may have, or may soon have, certain additional rights set forth below. The rights of the residents of the states of Colorado, Connecticut and Virginia are currently in effect. The rights of the residents of the state of Utah go into effect on December 31, 2023. The rights of the residents of the states of Florida, Oregon and Texas go into effect on July 1, 2024, and the rights of the residents of the state of Montana go into effect on October 1, 2024.
Please note that these rights are subject to certain exceptions and certain of these rights are subject to verification mechanisms.
The Right to Know: You have the right to know whether we are processing your personal information, and, if you are a resident of Oregon, the categories of your Personal Information we have processed and the specific third parties to which we have disclosed it.
The Right of Access: You have the right to access your personal information, and to obtain a copy of it in a readily usable format, if feasible.
The Right to Correct Inaccuracies: You may request that inaccuracies in your personal information be corrected. Utah law does not provide for this right.
The Right to Delete: You have the right to request that your personal information be deleted, except in cases where retention is required by law or contractual obligation.
The Right to Data Portability: You have the right to obtain a copy of your data in a portable and, if feasible, readily usable format.
The Right to Opt-Out: You may elect to prevent your personal information from being:
(1) Used in targeted advertising;
(2) Sold;
(3) *Used for profiling purposes that may produce legal or similarly significant effects.
* Utah law does not provide for this right.
The Right to Non-Discrimination for Exercising Your Rights: If you choose to exercise any of your rights, you have the right to not receive discriminatory treatment by us.
Rights Regarding Sensitive Personal Information: In connection with your Sensitive Personal Information: (a) if you are a resident of Utah or Oregon, we will not process that information without first presenting you with clear notice and an opportunity to opt out of the processing; and (b) if you are a resident of Colorado, Connecticut, Florida, Montana, Texas or Virginia, we will not process Sensitive Personal Information without obtaining your consent. You have the right to withdraw your previous consent and opt out of further processing of your Sensitive Personal Information.
Furthermore, if we have actual knowledge that you are 13 years of age and not older than 16 years of age, we will not without your consent process your Personal Information for the purposes of targeted advertising, profiling in furtherance of decisions that produce legal effects or effects of similar significance or selling your Personal Information.
You may submit a request via email to [email protected] or by calling us at 1-800-473-4434. Information requests under “Right of Access” will be transmitted securely. If we cannot fulfill your request, we will notify you of that decision and the reasons why within 45 days. At that point if you believe our decision was in error, you can submit an appeal using the method(s) above. If the result is the same, you can also seek assistance and/or redress from your state attorney general.
10.Nevada Privacy Notice.
Nevada law provides that Nevada residents may opt-out of the “sale” of “covered information” to third parties, including but not limited to name, address, social security number, and online service activity. Our uses of your personal information are not sales under Nevada law, so no opt-out right applies.
11.How to Contact Us.
If you have any questions or concerns about our privacy policies and practices, please feel free to contact us by calling us at 1-800-473-4434, emailing us at [email protected] or by mail at Performance Food Group, 12500 West Creek Parkway, Richmond, VA 23238.
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